NetBase

Challenge

NetBase, a global leader in enterprise social analytics, retained The Exordium Group to create their first user conference from strategic planning to full execution and measurement.

Solution

Working closely with their CMO and marketing team, The Exordium Group delivered a full scale conference in San Francisco over three days. We advised on strategy, hotel and facilities, all aspects of event production, audience acquisition, speaker management and hospitality events.

Results

NetBase LIVE sold out and was a standout success. The conference was built around a powerful speaker roster of NetBase executives and senior brand and agency executives from companies such as Coca-Cola, Yum! Brands, VISA, Conair, Zenith, Epsilon, Red Door Interactive, Twitter, CBD and Edelman. This was highlighted by social media personalities such as Ayesha Curry, Jeanie Mai, Brian Solis and Robert Tercek. Mix all of this with fun networking events in the beautiful city of San Francisco and you have a recipe for a great event.