Our Services

"Exordium" means the beginning of a discourse or dialogue. It's the starting point for all our client engagements. We listen to your needs, your goals, your desires as a business. Our goal is to turn those desires into reality with a little bit of magic.

Strategic Planning

  • Business benchmark
  • Products & services penetration mapping
  • Audience refinement
  • Marketing data analytics
  • Competitive analysis
  • Goal setting

Investment Modeling

  • Sponsorship & event portfolio review
  • Audience interest mapping
  • Geographic and seasonal review
  • Financial modeling & budget
  • Cost/Benefit analysis
  • Model development

Opportunity Selection

  • Sponsorship availability
  • Location selection
  • Experiential event planning
  • Marketing integration plan
  • Employee & sales engagement
  • Activation planning

Creative Design

  • Creative ideation
  • Branding
  • Campaign development
  • Digital & structural design
  • Event signage
  • Merchandise

Communications

  • Brand and program messaging
  • Outbound communication
  • Remarketing
  • Digital campaigns
  • Social Media
  • Public Relations

Event Activation

  • Sponsorship activation
  • Event production
  • Trade shows
  • Hospitality
  • VIP programs
  • Promotions

Contracts & Financial Accountability

  • Define rights & benefits
  • Negotiate contracts in coordination with procurement, legal and finance
  • Manage vendor selection, bidding and engagement
  • Full budget and financial accountability
  • Track and reconcile investment returns

Measurement & Analytics

  • Define measurable success metrics
  • Track impact on sales, engagement, awareness & other brand metrics
  • Best practice marketing analytics
  • Real-time program adjustments to metrics
  • Board-level reporting

Cause Marketing

  • Brand, audience and cause match
  • Cause due diligence
  • Competitive analysis
  • Partnership negotiation
  • Integration across marketing platforms
  • Share of voice impact and tracking